Upstate in the Media

"A burst of neon lights has landed...Upstate members can attend classes at all (locations) meaning there’s a wider range of classes, spots, instructors and times."

“Voted the best Yoga and Pilates gym in regional Victoria by the Herald Sun”

“From the Upstate language to an end-of-class clap, each class is very deliberately designed to be encouraging for newcomers, challenging for regulars and uplifting for all.”

"Upstate Balaclava provides unique experiences by delivering practices and styles that suit the differing needs and demands of the everyday"

"Upstate's no-strings, no-catches sessions are an excellent way to challenge yourself, have fun and meet new people."

“It’s about creating a positive state of mind through movement, connection and positivity. It’s more than just a yoga or pilates class, it’s about creating a lifestyle you love.”

“Whether you’re a fitness newbie or a seasoned pro, this place has everything you need to sweat it out, feel great, and get stronger every day.”

"Sisters Gail Asbell and Charelle Cuolahan know how to channel the challenges of life into productive actions that have rewarding results for not only themselves, but others.” – Jemma Ryan

"Whether you are a morning person or a night owl there are class times to work in with all schedules and with studios in Geelong, Torquay and Melbourne there is sure to be an Upstate close to you.” – Jemma Ryan

"Keeping our minds and bodies in a healthy condition is so important right now, and the legends at Upstate Studios are here to help you unwind and stay active at the same time"

"Upstate Studios is all about positivity and finding a positive state of mind through movement and connection"

"Upstate invites you to create a positive state of mind, with studios and classes designed around their mission to uplift and energise clientele"

Sitchu

“Upstate’s brand of Pilates is high-energy, with reformer, mat, and heated mat classes on the schedule. If you want to switch up your workouts without signing up to an additional gym, there’s also boxing and yoga on offer. Even better, there are locations dotted conveniently across Melbourne, and members can attend class at any Upstate studio.”

RUSSH

“Upstate’s brand of Pilates is high-energy, with reformer, mat, and heated mat classes on the schedule. If you want to switch up your workouts without signing up to an additional gym, there’s also boxing and yoga on offer. Even better, there are locations dotted conveniently across Melbourne, and members can attend class at any Upstate studio.”

The Australian Business Journal

“Upstate Studios is kicking off 2025 with a BANG-ING new offering: its Pilates Instructor Training program! Whether you’re a Pilates newbie, or you’re looking to dive deeper into your practice, this course has everything you need to level up your fitness game and confidently step into the world of Pilates instruction.”

The Herald Sun

“From professional athletes to executives, men are flocking to pilates classes around Australia. This is why.”

SITCHU.

“Get ready, South Siders—Upstate Elsternwick is here to take your fitness game to the next level! This brand-new space boasts two Reformer Pilates studios, a dynamic Boxing room, Hot Pilates, Yoga, and even Sound Bath Meditation for the ultimate high-vibe workout experience. To celebrate its grand opening, Upstate Elsternwick is offering free classes the weekend of May 3rd and 4th, plus exclusive membership deals, prizes, and a chance to win a 3-Month Unlimited Membership.”

Concrete Playground

“Whether you’re into yoga or boxing, Upstate’s no-strings, no-catches sessions are an excellent way to challenge yourself, have fun and meet new people.”

URBAN LIST

“Upstate is the ultimate sanctuary for those who just can’t pick what type of workout they want to do. Case in point, you can opt for mat Pilates, boxing, reformer Pilates, or yoga. Their ethos is ‘creating a positive state of mind’ and they’ve nailed the brief. The vibes are high, the classes are great, and the sweat is definitely on.”

GT Mag

“As sisters Gail Asbell and Charelle Cuolahan continue to grow their pilates empire, they tell Sarah Bieske why they’re so passionate about empowering women through movement.” 

Body+Soul

“Australian active streetwear brand Upstate Sport stock a wide range of activewear designed to support you in your hustle, from the gym to the track. The brand is mindful of the planet and create pieces that are designed to be long-lasting.”

Broadsheet

“This May, Upstate’s 13th studio opens in a converted Elsternwick bakery. And on the weekend of May 3–4, you can catch its launch. There’ll be free classes all weekend, plus membership deals, comps and prizes up for grabs. Among the deals is 30 days of unlimited classes for $59, or, share a snap of yourself in class and win a three-month unlimited membership.”

A smiling cartoon sun with boxing gloves touching one another, together illustrating a lighthearted and cheerful vibe
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